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The wands and lights are two more tools housekeepers can use to improve the quality of work that they do. The guest column also appears in the weekly e-newsletter. All Rights Reserved. Among the American Standard products featured in the Marriott guestrooms are Cadet 3 FloWise water closets, Town Square faucets and spouts, Cambridge Americast bathtubs, and Studio undermount lavatories. Again, it is high-touch areas that are targeted for inspection. Green Lodging News is also on Facebook. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. © 2002–2020 Best Western International, Inc. All rights reserved. We believe this program will help us do just that.”. PHOENIX—Best Western International is rolling out its “I Care Clean” program throughout 2012 that will bring advanced cleaning technologies used in hospitals, such as UV wands and black lights, to the more than 2,100 Best Western hotels in North America. We shall see. Green Lodging News is a Hasek Communications L.L.C. “Customer expectations have changed completely,” Pohl says. As always, I can be reached at editor@greenlodgingnews.com. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. Some of the participating hotels are rewarding guests with 250 loyalty program points for opting out of housekeeping—similar to what Starwood has done at many of its hotels. Best Western GB has partnered with Quality in Tourism (QT) to adopt a new gold standard for anti-Covid-19 across all its hotels which we believe makes them the safest hotels in Great Britain. The black lights are used more as part of an inspection process to catch areas that have been missed. As part of this I Care Clean program roll-out, housekeeping staff at Best Western hotels in North America will be empowered to exceed customer expectations in an entirely new way using several tools to clean guestrooms and common areas. UV wands and black lights are not replacing any existing housekeeping practices; they are supplementing them. Every two weeks Green Lodging News posts a new guest column on its website. The guest later commented that she felt much better in the room after the treatment. Each Best Western® branded hotel is independently owned and operated. Pohl says Best Western has not promoted the new service at each hotel but guests are seeing the housekeepers with the inspection wands and black lights and asking about them. Cintas recently introduced its first air-conditioning (A/C) coil cleaning service for the hospitality industry. Farklı bir kullanıcı adıyla giriş yapmak için buraya tıklayın. In addition to implementing the cleaning program, Best Western is also exploring a “collaborative service” program for housekeeping to better serve its guests and their unique needs. A media kit can also be accessed by clicking here. © 2020 Green Lodging News. “collaborative service” housekeeping program. “Without any promotion of the concept, customer satisfaction and overall satisfaction scores have increased 13 percent.”, Research conducted for Best Western Customer by IDEO highlighted guests’ increasing concern about guestroom cleanliness. Please re-type the username and password. Last year was spent on training. Green Lodging News now has 1,171 Twitter followers. Click here for instructions on how to enable JavaScript in your browser. The pilot for I Care Clean began at the end of 2010. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. More importantly, participate with your comments. PHOENIX—Best Western International is rolling out its “I Care Clean” program throughout 2012 that will bring advanced cleaning technologies used in hospitals, such as UV wands and black lights, to the more than 2,100 Best Western hotels in North America. “A clean hotel is a basic expectation for guests and rightly so,” said Ron Pohl, Best Western senior vice president brand management & member services. 1 priority for guests—surpassing customer service. “We are unlocking the potential of the housekeeping profession by providing new tools and training to help ensure customer satisfaction, loyalty and ultimately trust. The case study focuses on the 403-room, LEED-certified Atlanta Airport Gateway Marriott and its use of high-efficiency plumbing fixtures from American Standard. Pohl says that at properties where this is offered, 40 percent of guests are participating. Green Lodging News, published by Hasek Communications L.L.C., is lodging's leading environmental news source and consists of this website, a weekly Monday e-newsletter, weekly Wednesday Green Supplier Spotlight e-blast, and weekly Thursday Green Suppliers Spotlight e-blast. Today, more than 700 hotels throughout North America have implemented the program. : Captcha girilmek zorundadır, boş bırakılamaz. Best Western Italy: Our Customer Care team. Has Best Western raised the bar of expectations when it comes to guestroom cleanliness? “This intrigued us, as we saw a real opportunity to lead the industry with advanced cleaning practices and recognized products. Green Lodging News, published by Hasek Communications L.L.C., is lodging's leading environmental news source and consists of this website, a weekly Monday e-newsletter, weekly Wednesday Green Supplier Spotlight e-blast, and weekly Thursday Green Suppliers Spotlight e-blast. Users of the PTAC cleaning service increase air flow by up to 28 percent and reduce energy consumption up to 17 percent. “We have created a sense of pride and ownership with housekeepers,” Pohl says. Green Lodging News is accepting reservations for advertising spots for 2012. Currently you have JavaScript disabled. Last week I wrote about Best Western International’s  new “I Care Clean” program and its use of UV (ultraviolet) wands, black lights and paper wraps during housekeeping. Given this, the brand is building a “collaborative service” process so guests can choose the time they want their room cleaned (morning or afternoon) and the level of service they would like performed. © 2020 Green Lodging News. Guests can choose to opt out entirely or just have a portion of housekeeping services. Green Lodging News has added a new case study to its website. To learn more, click here, e-mail leahym@cintas.com, or call (800) 864-3676. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Gi̇zli̇li̇k Poli̇ti̇kası   | Kullanıcı Sözleşmesi̇  |  Vergiler ve Ücretler. If you need to make a reservation at any Best Western hotel worldwide, modify or cancel a pre-existing booking, or to request information or a Best Western Rewards ® prize, please contact our toll-free number by calling 800.820.080 or contact the corresponding Worldwide Reservations Office number depending on the country in which you reside. †Numbers are approximate, may fluctuate and include hotels currently in the development pipeline. Afrika'nın büyüleyici doğasından Avrupa'nın etkileyici tarihine kadar, seyahatinize göre bir Best Western oteli vardır. It will be interesting to see how the rest of our industry responds to I Care Clean. Columnists benefit by having their photo included along with a one paragraph description of their company. Click here for instructions on how to enable JavaScript in your browser. Üyelik numaranız var ve şifrenizi hatırlamıyorsanız _ numarasından misafir ilşkileri temsilciniz ile iletişime geçiniz. Your username or password is incorrect. Many excellent spots are available on the website and in the weekly e-mail newsletter. “Through our consumer research, we found that no one hotel chain in the midscale category was recognized by consumers as being cleaner than others,” said Pohl. Best Western-led research showed that its guests at times perceive housekeeping as an inconvenience during their stay. Click here for instructions on how to enable JavaScript in your browser. Interested in receiving a 2012 media kit? and the new kitemark is a response to these concerns for safety and cleanliness. Wands from Purelight are used to sterilize “high touch points” in the hotel such as telephones, clocks, light switches, door handles, bathroom fixtures and common areas.• UV inspection black lights. (Click here for that column.) Certified as a “Green Process” by the Green Clean Institute, ChemTron Coil Cleaning by Cintas enables hoteliers to lower their energy bills, extend the life of A/C units and improve indoor air quality. What Best Western has done for now, at any rate, is give itself one more competitive advantage in a highly competitive hotel market. Perhaps the most impactful part of I Care Clean from an environmental perspective is Best Western’s rollout of an optional, a.k.a. “It is going extremely well,” Pohl says. Guest satisfaction scores at properties trained to use the new tools increased substantially, including a 13.3 percent increase in “overall experience,” a 12 percent increase in “cleanliness of room,” and a 12.4 percent jump in “intent to recommend.”. One of our readers, in response to last week’s column, doubted the effectiveness of UV wands in a guestroom. “As someone who travels a few times a year and has to make a hotel room my ‘home’ for seven to 14 days at a stretch, I appreciate Best Western’s efforts to provide a clean, sanitized ‘home’ for me,” one of our readers wrote.

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